Twitter Adds 3rd-party Measurement For Viewability Audience Verification
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Galaxy S6 is ‘the smartphone of your dreams’, according to new ads
Twitter is committed to enhancing its measurement solutions, an area in which ... third-party measurement providers that enable marketers to measure the reach ... This ensures us full transparency on the audience we reach and the impact we're ... marketers to understand if the video ads they run on Twitter are viewable by .... Despite viewability crackdown just two thirds of UK display ads meet ... Facebook & Instagram submit to Meetrics video viewability verification ... Meetrics and SpotX partner for video audience verification and attention data ... Nielsen, Integral Ad Science and Moat as a third-party measurement partner for Facebook. Meetrics .... Twitter adds 3rd-party measurement for viewability & audience verification. Twitter announced new and expanded partnerships with third-party measurement .... Following an extensive audit, Facebook and Instagram were granted ... For example, Snapchat integrated third party verification measurement covering viewability ... reduce uncertainty about audience reach by tracking fake, legitimate, ... video ads; providing greater buyer control over where ads are placed .... But, chasing audiences on social media platforms has become wrought ... Ads have unwittingly run next to undesirable content on YouTube, funded ... “terrible viewability”, “brand safety concerns”, “reporting issues” and a “low ROI”. ... to measure Facebook and Instagram data at source through third–party ... Proving how ruthless the mobile landscape can be – HTC are in trouble